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Home » MBA Tips » MBA Marketing Dissertation Topics

If you think that numbers prevail in getting an MBA degree then think again. In ensuring that you can graduate with an MBA degree, you must be able to write an MBA dissertation or an MBA thesis in compliance with the requirements of an MBA. One branch of MBA is marketing and if you are writing an MBA thesis or dissertation in marketing, you should know certain MBA marketing dissertation topics.

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MBA Dissertation Topics in Marketing

MBA marketing dissertation topicsAn MBA thesis on marketing is not contained in one category for you could focus on one of the following things: relationship marketing, branding, cross-culture marketing, direct marketing, consumer focus, online and mobile marketing, and even ethics in marketing. With these, you can come up with a lot of MBA marketing dissertation topics.  In writing an MBA thesis in marketing, you should come up with some topics to show your adviser. Sometimes, there is a prompt given by thesis or dissertation advisers but to be sure, you should come up with your own MBA thesis topics in marketing. If you cannot think of any, here is a list of sample MBA thesis topics in marketing to help you.

  • Strategies undertaken by firms in response to consumer boycotts
  • The use of social networks in acquiring new customers and a larger market share
  • Brand building in the advent of computer age and how the online market ensure larger profits
  • The price differences in an online vs. offline market of books
  • The advantages and disadvantages of mobile marketing in the consumers’ perspective
  • Increasing customer loyalty through mobile campaigns and services
  • Customization of products and its long-run benefits to the company’s market share
  • The effects of word-of-mouth communications in the sales of smart phones
  • The effects of geographical locations in peoples’ buying behavior: the case of Amazon
  • The impacts of socio-economic differences in the purchase of goods: the case of Yves Saint Laurent and Liz Claiborne.
  • Innovations through time: Does it increase the number of customers?
  • Dealing with competitors online: How does branding affect a firm’s success?

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