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Home » MBA Tips » MBA Marketing Dissertation Topics

If you think that numbers prevail in getting an MBA degree then think again. In ensuring that you can graduate with an MBA degree, you must be able to write an MBA dissertation or an MBA thesis in compliance with the requirements of an MBA. One branch of MBA is marketing and if you are writing an MBA thesis or dissertation in marketing, you should know certain MBA marketing dissertation topics.

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MBA Dissertation Topics in Marketing

MBA marketing dissertation topicsAn MBA thesis on marketing is not contained in one category for you could focus on one of the following things: relationship marketing, branding, cross-culture marketing, direct marketing, consumer focus, online and mobile marketing, and even ethics in marketing. With these, you can come up with a lot of MBA marketing dissertation topics.  In writing an MBA thesis in marketing, you should come up with some topics to show your adviser. Sometimes, there is a prompt given by thesis or dissertation advisers but to be sure, you should come up with your own MBA thesis topics in marketing. Marketing for MBA thesis papers are often complicated to write, and require you to have a mastery of the concepts covered in your applied learning experiences as well as courses. Below are some samples of dissertation topics for Marketing MBA:

  • Strategies undertaken by firms in response to consumer boycotts
  • The use of social networks in acquiring new customers and a larger market share
  • Brand building in the advent of computer age and how the online market ensure larger profits
  • The price differences in an online vs. offline market of books
  • The advantages and disadvantages of mobile marketing in the consumers’ perspective
  • Increasing customer loyalty through mobile campaigns and services
  • Customization of products and its long-run benefits to the company’s market share
  • The effects of word-of-mouth communications in the sales of smart phones
  • The effects of geographical locations in peoples’ buying behavior: the case of Amazon
  • The impacts of socio-economic differences in the purchase of goods: the case of Yves Saint Laurent and Liz Claiborne.
  • Innovations through time: Does it increase the number of customers?
  • Dealing with competitors online: How does branding affect a firm’s success?
  • Effectiveness of targeted ads in driving consumer interest to new body products
  • Analysis of effective web marketing techniques versus traditional ads for similar products
  • Comparison of department store advertising strategies in 2018
  • Correlation between stock market price and advertising investment in 2017
  • Understanding the difference between social media advertising and web advertising
  • The introduction of user-centered personalized application recommendations and effects on price
  • The rapid remodeling of TV advertisement content and strategies from 2010-2017
  • Revisiting the triangle model of finance and marketing: Applications for 2018
  • Effects of advertising on foreign purchases of food products
  • Marketing domestic goods for shipment abroad: design and outreach analysis of TamTam
  • How the Australian startup FarFetchd is changing the demand for marketing in the restaurant field
  • Billboard advertisement changes along I-95 in 2017: types of companies and services
  • The shift from large multistate companies to smaller businesses in Ohio due to Fiverr app
  • The self-employment boom due to effective self-marketing strategies
  • Similarities between freelance and subcontractor bids: Effectively advertising core competencies

Download here more marketing MBA dissertation topics!


Category Sample Marketing Topics Useful Sources
Branding Impact of branding on the revenue generation; How branding can attract the buyers; The secrets of the successful branding. https://dissertationsage.co.uk/branding-dissertation-topics/
Consumer Psychology Mental problems and customers; Lifestyle and buying; Cultural influence of consumerism. http://www.foundationforeducationalexcellence.org/consumer-behavior-dissertation-topics-a-list-of-great-ideas/
Cultures and Marketing Integrated marketing communication impact on impulsive buying behavior; Impact of e-marketing on consumer buying behavior; Impact of product packaging on organizational sales https://www.researchprospect.com/marketing-dissertation-topics/
Marketing Ethics Benefits of Eco-Marketing; Business interest with social and environmental awareness; Role of business ethics in Consumer’s Perspective. https://www.quora.com/What-are-some-research-paper-topics-on-business-ethics
Social Networks and Marketing How do the social networking sites promote businesses; Is the social media cheap way of endorsing the brand; Which online social platform is the best to promote the business? https://www.lyfemarketing.com/blog/social-media-marketing-ideas/
Transfer Marketing Targeting in ethnic customers; The brand values of multinational companies; The brand image transfer possibilities between sectors. https://www.ivoryresearch.com/library/dissertation-topics/marketing-dissertation-topics/

The MBA in Marketing is a rigorous program, and the thesis for the program is one of the final requirements prior to graduation from the program. Below are six tips for writing an effective MBA thesis:

  • Be sure to carefully research topics that you could write about. The key here is to select one that accurately shows off your knowledge without overreaching or being too mundane. This is perhaps one of the most difficult steps of the writing process, and many students do themselves a disservice by trying to select marketing thesis topics that are not a good fit for their interests or skills
  • Be sure that you budget the right amount of room for each paragraph. There is nothing worse than finishing the writing of the bulk of your paper, only to find that you have exceeded the word/page count. Keep in mind that all paragraphs should be roughly the same size.
  • Keep in mind specific requirements of your program. One of the common pitfalls of the MBA dissertation is that a student will spend all their time writing and researching, and forget some of the nuances of formatting or writing put forth in the original project directions. Be sure to constantly revisit these requirements to ensure that you are not at the end of the paper before you realize that sections need to be revised.
  • Be sure that all the parts of an effective paper are present in the paper. Not only are they the standard of organization for a reason, but your readers will also be expecting each section to be present in order to easily navigate your paper. This includes an introduction, several supporting sections, as well as a conclusion. Additionally, you must be sure to include a works cited the page in the format required by your university.
  • Organize your paper prior to writing. Often times, students are so pressed for time that they choose to start writing right away. This runs the risk of losing track of the argument, something that will be very obvious when the reader looks through the document. Making an outline can help to avoid the topic of the paper from deviating from the original intent.
  • Proofread carefully. This means that the revision and proofreading process should begin after writing only a little part of the paper. This is because changing one part of the paper will naturally change the rest of the paper, so it is better to start early to prevent yourself from having to rewrite the entire paper at the end.


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